Sebastopol, CA—How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior (O'Reilly, US $44.99), by John I. Jerkovic shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.
"With the growing number of sites on the net--it takes knowledge and experience to stay on top," says Jerkovic. "Getting to the top of search engine results often requires multiple factors to work in your favor. SEO is not a one-time thing. If you are thinking of crreating a new site, read this book before making your move. If you already have a site, you may want to do the same or just skip to your particular area of interest. Accordingly, you can read SEO Warrior from cover to cover or use it as a reference. I recommend going with the first approach and then coming back to the book as you see fit."
With this book in hand, you will learn how to:
- Create compelling sites with SEO that can stand the test of time
- Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
Advance Praise
"This is a smart book for those who want to put the science into the art and the science of search engine optimization."
--Soren Ryherd, President, Working Planet Marketing Group
For a review copy or more information please email kathrynb@oreilly.com Please include your delivery address and contact information.
John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. John maintains an SEO blog at http://www.seowarrior.net.
Additional Resources:
For more information about the book, including table of contents, index, author bios, and cover graphic, see:
http://www.oreilly.com/catalog/9780596157074
John I. Jerkovic
ISBN: 9780596157074, 494 pages,
Book Price: $44.99 USD, £34.50 GBP
Ebook Price: $35.99 USD
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